Performance Modeling:
Four Domains.
PRO applies across four performance modeling domains: acquisition, nurture, risk, and retention. Each domain connects back to revenue return through full-funnel attribution.
NORTH STAR
RRR
INTERVALS
1–18M
Performance Marketing
Acquisition & Revenue Forecasting
Forecasts of revenue from investments across advertising and sales channels, with weekly, monthly, quarterly, and yearly performance reviews across thousands of unique data points to identify performance and opportunities ahead.
Value-anchored conversions focus teams on what drives the highest return on investment.
Sales Strategy
SOAR Scoring & Training
Sales Over Average Rep (SOAR) scores identify which reps and channels provide the biggest return on investment, on variable timelines and across teams.
Target sales training on where your team needs it the most, against industry benchmarks throughout the performance funnel.
Risk Management
Risk Qualification & Fraud Reduction
Proactively identify which investments are generating fraud applications. Reduce and eliminate known fraud drivers. Connect risk teams with increased data points for review and evaluation in risk modeling.
Fraud Source ID
Trace fraud back to originating investment channel
Risk Data Bridge
Connect risk teams with full-funnel attribution data
Full-Funnel Attribution
We connect independent systems into a unified attribution network. Evaluate investment to revenue ratios by distinct variables and variable cohorts across the entirety of your funnel.
System Integration
Ad platforms, web analytics, CRM, sales pipelines, risk systems, and revenue reporting — connected end to end.
Cohort-Based Tracking
Every cohort tracked from origination through 18+ months of revenue generation using L2R and R2L views.
PERFORMANCE FUNNEL
Full AttributionINVESTMENT → REVENUE // FULL ATTRIBUTION NETWORK
Ready to see PRO in your portfolio?
Every engagement starts with understanding your data. We provide a third-party perspective to existing business operations and identify revenue multipliers between investment and revenue.